Across Trepo's kitchen panel, 93 households actively keep a HiTouch-distributed brand in their kitchen. Here is who they are, what else they stock, and the brands they over-index on — read straight from real logged pantries.
Households keeping each HiTouch-distributed brand in-kitchen. Poppi is the anchor; GT's is a clear second.
These are deep, engaged kitchens — not light users. Every category below shows real household reach: they cook, they stock better-for-you beverages universally, and they lean natural/premium at the shelf.
Resolved from the store tagged on their saved lists plus the store-brands in their kitchen (e.g. Kirkland → Costco, 365 → Whole Foods, Simply Nature → Aldi). Retailers only — never a product brand.
How much more likely a HiTouch household is to also carry each brand versus the panel as a whole. This is the neighbor set HiTouch brands live in — a clean-label, functional-beverage, premium-dairy signature.
Individual pantries, anonymized — no names, no PII, region shown as ZIP-3 only.
HiTouch households are the functional-soda crowd — they over-index hardest on OLIPOP, then premium-protein, plant-based dairy (Califia), and grass-fed / avocado-oil staples (Kerrygold, Primal Kitchen, Chosen Foods). They shop natural and premium banners and cook at home. For a DSD distributor, that means Trepo can tell you which households already live in your brands' world — and surface the next brand they're most likely to adopt, before the register ever sees it.